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Services & subscription is more relevant to CISCO than ever and services is 2nd largest revenue after Infrastructure Platforms. Amit Malik, M.D., Public Sector & Services, Cisco India & SAARC said in CISCO India Summit who is responsible for the sale of Cisco products and services to the Central and State Governments and Defence in India, as well as leading Cisco Services in India and South Asia.
Solution support is the key differentiator to success of CISCO like Automate to Innovate is the mantra. Amit spoke about C to S , means transformation from complexity to simplicity , from the complex world to the world of simplicity and secondly, CS to CE, which is Customer services to Customer experience. CISCO strongly believes on services is all about giving customer a fantastic experience. With this we are simplifying the complex world to simplified world. When we talk about the Network and love for the core Network products, in combines with again 3S, they are Software, security and services. However, solution and services are very much core to CISCO ever. Globally, 33% revenue of CISCO is coming from Recurring Revenue and in India 40% recurring revenue,23% is from our services division and 26% revenue is from our services and at the Global level and it is No. 2 after enterprise networking.
Today, world is changing towards services module. customer is talking about the services offerings and demand on how are you going to automate the process for me and what innovations you are bringing into services. Amit Mallik says, CISCO brings with unique differentiation by offering end to end to product with the various service offerings and also offering multiple business models.
Amit further said, about how the software as services is reality. As a customer doesn’t want to increase their CAPEX, we have come out with the services module. The module is based on the consumption level and scale-up level, like NSE is offering a billion transactions in just 3 hours. In just 3 hours you need to scale –up immediately. Today, CISCO is ready to offer anything as the services and consumption level, like entire Infrastructure as services.
There are another two important services we offer and they are Business critical and high value services. These services we deliver through our partner all across. Here we are talking about automate to innovate. A study says, A CIO spends 70% of time into automate and get hardly only 30% of time to innovate. With our business critical services, we are able to deliver, with automation is as key and AI and ML is coming in place, we are moving from reactive to predictive and preemptive world, by focusing on growth and innovation and not just on fixing things. On average , CISCO optimization customers generated an additional $54.1 million per year due to less downtime.
As Globally Cyber Crime will cost $ 6 trillion annually by 2021.With the core of security and reinventing the network, Now, a question is on how to protect, as security is part of services and services frame work. We offer the entire host of solutions in a dashboard of the CIO, including the host of security services available through our powerful engine Talos, it gives the vertical wise known threat, that to advise on the key steps to identify and remove the malware too. Whereas, AI and ML is going to be very critical. Amit added.
Lastly, Amit spoke about, how security is fundamental and the real case study was shown by the spoke person of HDFC and NSE in the event, providing services to customers on the real time through CISCO Business critical services, are intended to supplement a current support agreement for Cisco Products, and are only available where all Products in Customer’s Network are supported through a minimum of core Services such as Cisco Smart Net Total Care. Limited Lifetime warranty, Software Application Services, or the Partner Support Service offering from within the Cisco Services Partner Program .
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